Contents
IPL Advertising Rates Per Match 2026
IPL Advertising Rates Per Match in 2026 have once again captured the attention of brands, marketers, and cricket lovers across the world. With IPL being one of the most-watched sporting events in India, advertising during the league is a golden opportunity for companies to reach millions in one go. From TV ads to digital banners and social media campaigns, the advertising rates in IPL are setting new benchmarks each season. In 2026, the growing popularity of streaming platforms and live broadcasts has made ad slots more valuable than ever.
Every match in IPL attracts massive audiences, both on TV and digital platforms like JioCinema and Hotstar. This year, IPL Advertising Rates Per Match have increased by almost 20% compared to last year. The reason is simple — higher viewership, more sponsors, and better engagement. Big brands like Dream11, Tata, Swiggy, and PhonePe are investing heavily to keep their brand visible during every over and every break. The value of these ads lies in the unmatched exposure they provide — millions of eyeballs in just a few minutes. Whether you’re a small business or a global brand, understanding IPL Advertising Rates Per Match helps you plan your marketing budget smartly and make a powerful impact during the cricketing season.
What Are the Current IPL Advertising Rates Per Match in 2026?
The cost of advertising in IPL 2026 depends on the platform and format you choose. Television and digital streaming both offer different rate cards. Here’s a breakdown of the average rates this season:
- TV Ad Spots: ₹13–₹15 lakh for a 10-second slot during prime time overs.
- Digital Ads (JioCinema/Hotstar): ₹1.5–₹2 lakh per 10-second ad slot depending on match popularity.
- Sponsorship Packages: ₹3 crore to ₹6 crore per team partnership.
- On-ground Branding: ₹50 lakh to ₹1 crore for in-stadium logo displays.
These numbers may vary depending on the match (playoffs, finals, or popular team games) and timing. Matches involving teams like Mumbai Indians or Chennai Super Kings usually command the highest ad rates.
How Much Do IPL Ads Cost for Brands?
If you’re a brand planning to advertise during IPL 2026, costs depend on your ad duration, type, and frequency. A typical 10-second ad spot on TV costs around ₹14 lakh per match, but digital rates can be much more flexible.
Brands can choose between:
- Pre-match ads (before toss or during preview shows)
- Mid-over ads (between overs or time-outs)
- Highlight ads (during replay or special coverage)
For digital advertisers, platforms like JioCinema allow CPM-based campaigns (Cost Per 1,000 Impressions) — making it possible for smaller businesses to join the IPL hype at a lower cost.
What Is the Ad Spot Rate of IPL in 2026?
The ad spot rate of IPL in 2026 has reached record highs. Star Sports and JioCinema, the two main broadcasters, are charging premium rates due to exceptional viewership numbers. During key matches, 10-second ad slots can touch ₹18–₹20 lakh.
On digital platforms, CPMs range between ₹180–₹250, depending on audience targeting and ad format. Video ads with clickable links or interactive features cost slightly more but deliver better ROI due to high engagement.
How Much Does IPL Earn Per Match from Advertising?
The IPL’s advertising revenue per match in 2026 is astonishing. According to market estimates, the league earns around ₹80–₹90 crore per match from both TV and digital ads combined.
- Television Revenue: ₹60–₹65 crore per match.
- Digital Revenue: ₹20–₹25 crore per match.
This means that even before ticket sales and sponsorship deals, IPL generates massive profits just through ad placements. With over 70 matches every season, the total ad revenue easily crosses ₹6,000 crore, solidifying IPL as the most profitable cricket tournament globally.
Why Are IPL Advertising Rates So High?
There are several reasons why advertising during IPL is so expensive yet so valuable:
- Massive Viewership: IPL reaches over 400 million viewers across TV and mobile platforms.
- Engaged Audience: Fans are emotionally connected to their teams, leading to higher ad recall.
- Prime-Time Coverage: Most matches air during evening hours, ensuring maximum visibility.
- Multiple Platforms: Brands get coverage on both TV and digital screens simultaneously.
- Interactive Features: New-age digital ads include polls, clickable offers, and real-time engagement.
Benefits of Advertising During IPL 2026
Advertising during IPL gives brands powerful exposure. Here are some major benefits:
- Unmatched Reach: Connect with millions of active viewers across India.
- High Engagement: Ads during live sports have 3x more recall value.
- Brand Credibility: Association with IPL enhances brand trust and recognition.
- Sales Boost: Promotions linked with cricket offers increase conversions.
- Cross-Platform Visibility: Gain presence on both traditional and digital media.
Key Points to Remember Before Advertising in IPL 2026
- Decide whether you want TV, digital, or both.
- Negotiate early for better ad slot pricing.
- Use creative and cricket-themed visuals.
- Focus on short, catchy messages.
- Track performance through impressions and engagement analytics.
FAQs on IPL Advertising Rates 2026
How much do IPL ads cost per match in 2026?
- On average, a 10-second ad costs ₹13–₹15 lakh per match on TV and ₹1.5–₹2 lakh on digital platforms. Prices are higher for playoffs or final matches.
What is the ad spot rate for IPL 2026?
- The ad spot rate varies between ₹13 lakh and ₹20 lakh for TV ads, while digital ad spots are priced based on impressions and audience targeting.
How much does IPL earn per match from advertising?
- The IPL earns around ₹80–₹90 crore per match from combined TV and digital ads, making it one of the richest sports leagues globally.
Can small businesses advertise during IPL?
- Yes, small brands can use digital platforms like JioCinema for affordable ad options starting from ₹2 lakh or CPM-based campaigns.
Why are IPL ad rates increasing every year?
- Ad rates increase due to growing viewership, new sponsors, advanced ad formats, and stronger audience engagement during the matches.
Also Read – Who Made the Harley-Davidson Sprint?
The Future of IPL Advertising Rates Per Match
IPL Advertising Rates Per Match in 2026 reflect the massive popularity and commercial success of this league. With every passing season, the cost of a 10-second ad spot continues to rise — but so do the returns. For brands, the exposure and engagement that IPL offers are unmatched. Whether you’re advertising on television or digital platforms, the reach and impact are worth every penny.
As more viewers shift toward streaming, ad formats will become smarter and more interactive. Small and mid-sized businesses can also benefit by using digital ad slots tailored to specific audiences. Ultimately, IPL Advertising Rates Per Match represent more than just a cost — they’re an investment in visibility, growth, and brand recognition.
If you’re planning your next big marketing campaign, now is the time to explore IPL advertising opportunities. Reach millions of cricket fans, boost your brand reputation, and make your message part of the world’s most exciting cricket festival.
Contact your media agency today to book your IPL 2026 ad slot before rates go even higher!